The Craft
Develop the craft. Master the discipline.
Coaching, training, and competition prep for bartenders who want to be better.
About the programme
The Craft is Mitchell's bartender development programme. It is built on the same methods he has used to train bartenders across Scandinavia through Diageo, and to win the Norwegian national championship in 2023.
A background in chemistry and psychology provides an analytical foundation, but the starting point is always the craft, and what actually tastes good.
Offerings
Personal coaching
1:1 sessions focused on what you specifically need to develop. Technique, palate analysis, concept work, or service situations: we define the goal and work toward it methodically.
Training sessions
Structured practice sessions in technique, stirring, precision, and speed. For bartenders going from good to exceptional.
Competition preparation
Tailored preparation for Norwegian and international competitions. Concept development, script drafts, time management, and pressure simulation. Mitchell won the Norwegian championship; he knows what the jury looks for.
Workbooks & study kits
Structured study material for bartenders who want to learn independently: sensory analysis, classic building blocks, technique guides. Coming soon.
"Technique is why you're there. Craft is why they come back."
— Mitchell Atiba
Ready to start?
Tell us where you are and where you want to be. We'll find the right programme.
Want to talk first?